The Wasted-Click Purge
We hunt down the search terms that are costing you money without producing jobs, and we kill them. Every single week.
What happens when this isn't handled.
Google Ads runs on broad match and close variants, which means you're paying for clicks from searches that have nothing to do with your actual service. 'Free plumbing tips,' 'plumbing jobs near me,' 'how to fix a leak myself' — all of these can trigger your ads and drain your budget without producing a single customer.
The old way vs. the AdEx way.
How the platform handles it for you.
The Wasted-Click Purge is a weekly process. We pull your search term reports, identify every query that spent money without converting, and add them as negative keywords. Over time, your campaigns become surgically precise — only showing for searches that actually produce booked jobs.
The process, step by step.
Weekly Search Term Review
We pull every search term that triggered your ads and cross-reference against conversion data.
Waste Identification
Terms with spend but no conversions — informational queries, job seekers, DIY searches — are flagged for removal.
Negative Keyword Application
Flagged terms are added as negative keywords across your campaigns so they can never trigger your ads again.
Compounding Precision
Each week's purge builds on the last. Over months, your campaigns become surgically targeted.
The impact on your business.
Budget Goes Further
Money that was being wasted on irrelevant clicks gets redirected toward searches that actually convert.
Higher Conversion Rate
As irrelevant traffic is eliminated, the percentage of clicks that turn into jobs rises steadily.
No DIY Searchers
Informational queries and job seekers are permanently excluded from seeing your ads.
Questions, answered.
Each aspect of the Local Flywheel makes the others stronger. You're on aspect 4 of 9.
The 5-Star Snowball
The compounding review engine that runs itself
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