Terms & Conditions

The refund and $100.00 cash compensation described in this Section 1 apply solely and exclusively to your original $97.00 5-Star Snowball purchase. If you upgrade to the Complete Snowball Stack, add any add-on service (such as Maps Magnet, Review Reply Reflex, or any other tier or bundle), or otherwise move to any higher-priced tier or subscription, this guarantee is immediately and permanently terminated as of the effective date of that upgrade. The $97.00 refund and $100.00 cash compensation are not extended, prorated, transferred, or otherwise applicable to any upgraded tier, add-on, subsequent purchase, or higher subscription amount. Upgraded and add-on services remain strictly non-refundable as detailed in Sections 5 and 6.

If the 5-Star Snowball does not generate at least ten (10) new Google reviews on your Google Business Profile within the first thirty (30) calendar days following your initial purchase (the “Guarantee Period”), AdEx will: (a) refund your initial $97.00 payment in full, (b) pay you an additional $100.00 in cash as compensation for your time, and (c) continue to provide you access to the 5-Star Snowball system at no charge until you choose to stop using it or cancel your account.

How we count: Only new Google reviews dated within the Guarantee Period and posted to the verified Google Business Profile you registered during setup are counted. Reviews that existed before your purchase date, reviews on other profiles, and reviews removed or filtered by Google are not counted toward the ten.

The “Real Customer” Rule (Eligibility)

The guarantee is action-based. To qualify, you must actually run real customers through the 5-Star Snowball during the Guarantee Period. You must satisfy all of the following:

• ✓30 Real Customers: At least thirty (30) unique, genuine customers must go through the 5-Star Snowball check-in during the Guarantee Period. Fewer than 30 real customer entries means the system was not put into meaningful practice.
• ✓Real Jobs Only: Each of the 30 entries must come from a real, completed job or service transaction. Fabricated, test, employee, owner, family, or bot-generated entries do not count and permanently disqualify the claim.
• ✓During Normal Work Hours: Each entry must occur during your business’s normal operating hours on the day the job was performed.
• ✓From the Customer’s Own Device: Each entry must originate from the customer’s own phone or device, not from a business-owned or shared device.
• ✓Matching Invoice: Each entry must correspond to a real, dated invoice or service record from that exact day, which you must be able to produce upon request for verification.
• ✓Complete Setup Within 14 Days: You must complete setup (business name, category, valid Google Business Profile review link, and profile confirmation) within 14 calendar days of purchase.
• ✓Active Google Business Profile in Good Standing: Your profile must be active, verified, publicly visible, and eligible to receive reviews. Suspension or penalties caused by past spam, purchased reviews, or Google policy violations are outside AdEx’s control and void the guarantee.
• ✓Compliance with Review Policies & No Review Gating: You must not alter the check-in flow, filter negative feedback in violation of Google or FTC rules, or offer payment or incentives for reviews.

Verification: We verify all activity directly through our registry, scan logs, device fingerprints, submission timestamps, and Google review click events. Self-scans, test scans, employee scans, duplicate submissions, and bot activity are permanently excluded from the 30-customer count.

Mandatory 4-Step Claim Process

1. 1
   Submit Within the 30-Day Window: Email support@adex.email within thirty (30) calendar days of your initial purchase with the subject line “Refund Claim - [Your Business Name]”. Requests received on or after day 31 are outside the guarantee window.
2. 2
   Provide Proof of Implementation: Include (a) the number of new Google reviews received during the Guarantee Period, (b) the number of paying customers served during the period, and (c) confirmation that your staff used the check-in system with each customer.
3. 3
   Attend a 15-Minute Results Review Call: Schedule and attend a short (approximately 15-minute) live video call with an AdEx Success Strategist via Google Meet or Zoom. Camera and microphone must be ON. On this call we review your Snowball registry logs, your 30 customer entries, your review count, and your invoices together. This is a results review, not a barrier — its only purpose is to confirm the numbers together.

   If you fail to attend, arrive more than five (5) minutes late, cancel with less than 24 hours notice, or refuse to participate on video, your claim is void.

4. 4
   Resolution & Payout: If your claim is verified and fewer than 10 new Google reviews were generated, AdEx will refund your $97.00 payment and pay you an additional $100.00. AdEx reserves the right to disburse both the refund and the $100.00 payment via corporate electronic transfer (ACH / Zelle), business bank transfer, or company check issued through our bank’s bill-pay service. You should expect to receive payment within up to ten (10) business days following approval of your verified claim. Your continued free access to the system begins immediately upon approval.

The guarantee is immediately and permanently void if you:

• Initiate a chargeback or payment dispute in lieu of using this claim process (your dispute rights are preserved under Section 4, but doing so means you elected to resolve the matter through your card network rather than this guarantee).
• Fail to complete onboarding, fail to provide a working Google Business Profile review link, or abandon setup.
• Run fewer than 30 real customers through the Snowball during the Guarantee Period, or fail to meet any element of the Real Customer Rule above.
• Submit fake, falsified, bot, employee, or family-generated check-in records, or entries that do not match a real invoice from that day.
• Experience Google Business Profile suspension or penalties caused by past spam, purchased reviews, or Google policy violations.
• Fail to appear on time for the results review call or refuse video participation.
• Exhibit abusive, profane, threatening, or unprofessional conduct toward AdEx personnel.

The guarantee counts only genuine Google reviews produced through the 5-Star Snowball during the Guarantee Period. The following are expressly and permanently disqualified and may never be counted toward the ten-review target or used to support a claim:

• Fake or purchased reviews: Reviews generated by paid review farms, bot networks, or any service that sells fabricated ratings. These violate FTC 16 CFR Part 465 and carry statutory penalties exceeding $50,000 per violation.
• Review gating: Any legacy software or process that asks customers "Were you happy?" and routes negative responses away from Google while only sending positive responses to public review. Review gating is an explicit violation of Google Business Profile policies and FTC Section 5 deceptive endorsement rules.
• Incentivized or bribed reviews: Offering discounts, cash, gift cards, raffle entries, or any other compensation in exchange for a rating or review.
• Non-compliant or black-hat schemes: Any tool, service, or tactic that manipulates, filters, or suppresses genuine customer feedback in violation of Google or FTC policies.

AdEx operates a 100% policy-compliant, authentic review funnel. Only genuine Google reviews posted through the Snowball during the Guarantee Period count toward the ten-review target — never illegal gating, purchased reviews, or incentivized ratings.

• ✓First Billing Cycle Only: The guarantee applies strictly and exclusively to your first billing charge ($97.00) and the first thirty (30) calendar days following that charge. Claims must be submitted within that 30-day window. Once day 31 is reached, the guarantee window closes permanently.
• ✓Deemed Acceptance & Estoppel: Each subsequent monthly renewal constitutes your affirmative legal confirmation that the preceding month's service was fully delivered and satisfactory. By paying for month 2, 3, or any later cycle, you are legally estopped (prevented) from retroactively claiming that any prior month "failed" or was unsatisfactory.
• ✓Non-Usage Is Not Grounds for Refund: Active access to the platform and registry is provisioned 24 hours a day, 7 days a week. If your business forgets to ask customers, ceases operations, or leaves the tool idle, non-usage does not constitute service failure and does not entitle you to any retroactive refund for any billing cycle.
• ✓Absolute Dollar Liability Cap: Under no circumstance will AdEx issue cumulative, multi-month, or retroactive refunds spanning more than a single billing cycle. AdEx's maximum refund liability under this guarantee is strictly capped at the first $97.00 charge plus the $100.00 cash compensation ($197.00 total), regardless of how many months you have been a member or how many payments you have made.
• ✓Free Access & Usage Cap: If your claim is approved, continued access to the 5-Star Snowball is provided at no charge until you stop using it or cancel. Free access includes up to ten (10) customer check-in submissions per calendar month. Any submissions beyond ten (10) in a given month require an active paid subscription. Unused free submissions do not roll over or accumulate. If you reach the monthly cap and do not have an active subscription, AdEx may pause further submissions until one is in place. Free access carries no cash value, is non-transferable, and may be deactivated if your account remains inactive for an extended period. Re-activation after deactivation requires contacting support@adex.email.

Which Flywheel guarantee applies to you?

• 10x:Applies only when AdEx is actively managing your Local Services Ads (LSA). The 10x target is measured against the LSA component of your Flywheel only.
• Win-It-Back:Applies when you are not eligible for LSA, or AdEx is not managing your LSA but is managing your Google Ads.

The 10x target is measured on a monthly basis, with evaluation beginning with the third full calendar month following your campaign launch date (each such month, a “Monthly Measurement Period,” and collectively the “Flywheel Measurement Period”). If, for any Monthly Measurement Period, the Flywheel does not generate at least ten times (10x) your LSA advertising spend in gross booked job revenue from LSA-sourced leads, AdEx will waive its monthly management charge for that month. We don’t stop — and we don’t ask for more — until the math is clear.

Eligibility — Success Steps You Must Follow

The guarantee is performance-based and requires your active participation. To stay eligible, just follow these success steps:

• ✓Finish onboarding in 7 days so AdEx can launch fast.
• ✓Keep calls flowing through AdEx and answer 90% or more of the calls AdEx connects to you.
• ✓Close 70% or more of valid calls (real customers in your service area).
• ✓Maintain Gold Tier or higher and keep the full ad budget active during the guarantee period.
• ✓Stay in good standing with billing for both AdEx and Google Ads.

Eligibility Conditions — Defined

• ✓Budget Consistency: Maintain the full included ad budget required for your tier with no reduction, pause, or interruption for the entire guarantee period.
• ✓Close Rate: Close at least seventy percent (70%) of valid calls, where “valid” means a call from a genuine prospective customer within your defined service area (excluding spam, wrong numbers, and out-of-scope inquiries).
• ✓System Compliance: Implement and maintain all AdEx platform assets, settings, and follow-up automations as configured by AdEx without modification unless approved in writing.
• ✓Proof of Performance: Accurately record job bookings and payments through the Revenue Radar / CRM for verification.
• ✓Fair Market Pricing: Price your services at or above fair market value for your area. “Fair market value” is determined by AdEx based on industry data, competitor pricing, and other reasonable benchmarks; AdEx’s determination is final and binding.
• ✓Billing Perfection (Zero Tolerance): Maintain valid, accurate, and uninterrupted billing/payment information at all times with both AdEx and Google. Any billing irregularity immediately and permanently voids guarantee eligibility, even if later corrected.

Direct-To-Subscriber Call Routing (Forfeiture)

If you elect to route all calls directly to you (bypassing AdEx answering), you permanently forfeit guarantee eligibility.

Slow Season Deferment (Conservative)

The guarantee does not apply during industry slow seasons. If your onboarding or guarantee period overlaps a slow season, the guarantee is automatically deferred. Monthly evaluation begins only after the conservative end of the slow season, as determined by generally accepted industry patterns (for example, Google search trends). If multiple sources differ, the latest (most conservative) end date controls.

How We Count

• “10x” means gross booked job revenue from leads generated through AdEx-managed Local Services Ads (LSA) equals at least ten times (10x) your actual LSA advertising spend billed by Google during that Monthly Measurement Period. Google Ads spend (where run separately from LSA) is not counted toward the 10x target.
• Only jobs sourced from AdEx-managed LSA campaigns count toward the 10x target. Referrals, organic search traffic, leads from Google Ads (where run separately from LSA), leads from other advertising platforms, word-of-mouth, and leads from channels not managed by AdEx are expressly excluded.
• “Booked jobs” means jobs that were booked, scheduled, and for which revenue was collected — not just calls, clicks, form submissions, or unconverted leads.
• Monthly evaluation begins with the third full calendar month following your campaign launch date — the date AdEx activates your first live ad campaigns — not your signup, onboarding, or payment date. Each subsequent full calendar month is evaluated independently.

What “Runs Free” Means

For each Monthly Measurement Period where the 10x target is not met, AdEx waives its monthly management fee for the Dial-In Engine for that month. You remain fully responsible for your actual LSA advertising costs billed by Google — “free” applies to AdEx’s management fee, not your LSA ad spend. When a Monthly Measurement Period achieves 10x return on your LSA ad spend, standard management fees resume the following billing cycle.

Platform Fee Adjustment

Platform fees are subject to a monthly adjustment equal to a 1.008 multiplier (~0.8%). AdEx may adjust or modify this multiplier at its sole discretion if your payment terms, tier level, or billing structure change. Any such adjustment becomes effective upon notice.

Failed Payment Grace Period

If a scheduled payment attempt is unsuccessful, you have seven (7) calendar days from the failed payment date to update your payment method and successfully process payment. A late fee will apply for any failed payment resolved within this timeframe.

Important: The 7-day grace period affects service continuation only. Any billing irregularity immediately voids guarantee eligibility.

The 10x guarantee is immediately and permanently void if you:

• Pause, reduce, or withhold your LSA ad spend without AdEx’s written agreement during the measurement period.
• Fail to implement campaign, landing page, or operational recommendations within the specified timeframes.
• Miss two or more scheduled strategy or check-in calls during the measurement period.
• Fail to track booked jobs through the Revenue Radar / CRM, or report jobs that cannot be verified as Flywheel-sourced.
• Experience a Local Services Ads account suspension or disapproval caused by policy violations, prohibited content, or ineligible business practices.
• Elect to route calls directly to you and bypass AdEx answering (Direct-To-Subscriber Call Routing).
• Allow any billing irregularity with AdEx or Google, even if later corrected (Billing Perfection, zero tolerance).
• Cancel your Flywheel service before the end of the measurement period.
• Initiate a chargeback or payment dispute in lieu of using the claim process described in this Section.

If you achieve the performance benchmarks established and documented during your Market X-Ray and onboarding call (your “Setup Benchmarks”) within the first ninety (90) calendar days following your campaign launch date (the “Setup Measurement Period”), AdEx will refund one hundred percent (100%) of the setup fee you paid for the Flywheel service.

How benchmarks work: Your specific Setup Benchmarks are tailored to your market, industry, ad spend level, and competitive landscape. They are established during your Market X-Ray and onboarding call and documented in writing at or before your campaign launch date. You will receive written confirmation of your benchmarks before measurement begins.

Eligibility — What You Must Do

To qualify for the Win-It-Back refund, you must satisfy all of the following throughout the Setup Measurement Period:

• ✓Complete Setup Within 14 Days: Complete all setup steps and provide all requested access (Google Business Profile, Google Ads, CRM, analytics, etc.) within fourteen (14) calendar days of purchase.
• ✓Fund Ad Spend: Fund your Google advertising spend at the agreed-upon level for the full 90-day period without interruption.
• ✓Implement Recommendations: Implement all campaign, landing page, and operational recommendations provided by the AdEx team within the specified timeframes.
• ✓Attend Check-In Calls: Attend all scheduled check-in calls during the 90-day period.
• ✓Maintain Good Standing: Maintain an active Google Ads account (and Local Services Ads account, if applicable) in good standing throughout the period.

How to Claim

1. 1
   Submit Within 90 Days: Email support@adex.email within the 90-day Setup Measurement Period with the subject line “Win-It-Back Claim - [Your Business Name]”.
2. 2
   Provide Proof of Benchmarks: Include documentation showing that your Setup Benchmarks were met, including booked job revenue, ad spend records, and Revenue Radar data for the measurement period.
3. 3
   Attend a 15-Minute Results Review Call: Schedule and attend a short (approximately 15-minute) live video call with an AdEx Success Strategist via Google Meet or Zoom. Camera and microphone must be ON. On this call we review your benchmarks, booked job data, ad spend, and Revenue Radar reports together.

   If you fail to attend, arrive more than five (5) minutes late, cancel with less than 24 hours notice, or refuse to participate on video, your claim is void.

4. 4
   Resolution & Payout: If your claim is verified and your Setup Benchmarks were met, AdEx will refund 100% of your setup fee. AdEx reserves the right to disburse the refund via corporate electronic transfer (ACH / Zelle), business bank transfer, or company check issued through our bank’s bill-pay service. You should expect to receive payment within up to ten (10) business days following approval of your verified claim.

What’s Refunded — and What’s Not

Refunded: One hundred percent (100%) of the setup fee you paid for the Done-For-You Flywheel service.

Not refunded: Monthly management fees, Google advertising spend, third-party platform costs, any costs billed directly by Google or other platforms, and any add-on services not included in the base Flywheel setup fee.

The Win-It-Back guarantee is immediately and permanently void if you:

• Fail to complete setup or provide requested access within 14 calendar days of purchase.
• Fail to fund ad spend at the agreed-upon level for the full 90-day period.
• Fail to implement campaign, landing page, or operational recommendations within the specified timeframes.
• Miss two or more scheduled check-in calls during the measurement period.
• Experience Google Ads or Local Services Ads account suspension or disapproval caused by policy violations, prohibited content, or ineligible business practices.
• Cancel your Flywheel service before the end of the measurement period.
• Initiate a chargeback or payment dispute in lieu of using the claim process described in this Section.

No Pauses

AdEx does not offer account pauses, billing freezes, or temporary suspensions on any service or tier. All subscriptions are active and continuously billed on their normal monthly renewal cycle until you cancel in accordance with the procedure below. If you need to stop service, you must cancel — there is no “pause and resume” option.

Month-to-Month Terms & Required Exit Call

There are no long-term locked contracts; services operate on a month-to-month renewal cycle. To cancel your membership and prevent future renewal billing, you must follow this exact procedure:

1. 1Written Notice via Email: Send an email to support@adex.email at least three (3) full business days prior to your scheduled billing renewal date.
2. 2Mandatory Exit Strategy Call: You must participate in a brief video exit consultation with an AdEx Success Strategist to conduct offboarding, confirm data transfer, and finalize cancellation.
3. 3Billing Termination: Upon completion of the exit call, all future recurring billing is terminated immediately. You retain ownership of all reviews and profile updates generated during your active membership.

Important: If you fail or refuse to attend the required exit call, your account remains active, services continue to be provisioned, and regular monthly billing will proceed. Past billing cycles are non-refundable upon cancellation; cancellation applies strictly to future unbilled cycles.

Downgrades & Tier Changes

If you wish to downgrade your service tier or remove an add-on from your subscription, you may request a downgrade by phone by contacting support@adex.email or by requesting it during any scheduled call with AdEx staff. Downgrades take effect at the start of your next billing cycle — not mid-cycle, and no proration or partial refund is provided for the current cycle.

AdEx reserves the right, at its sole discretion, to require that any downgrade be completed via a live video call with an AdEx Success Strategist (camera and microphone ON), on the same terms as the mandatory exit call described above, before the downgrade is processed. This ensures we understand your needs and can properly offboard the removed services.

All downgraded, removed, or downgraded-from services and add-ons are non-refundable except as expressly stated in the “You Can’t Lose” Guarantee (Section 1), the “10x or We Don’t Stop” Guarantee (Section 2), or the “Win-It-Back” Setup Guarantee (Section 3), each of which applies solely to the specific service and tier described therein.

Your Click Is Your Authorization

The moment you click to accept, add, or upgrade a service, AdEx automatically records a precise, time-stamped record of your selection — including the exact date, time (to the second), and the specific change you authorized. This timestamped record serves as your proof of intent and authorization for the subscription change and is retained for your protection and ours.

By clicking to accept any subscription change, you expressly authorize AdEx to process that change on your account, including applying the new plan, tier, or add-on to your billing cycle. Because a human reviews and applies each change, the new billing amount may appear on your next statement or the following one, depending on where you are in your current cycle. You will not be double-billed for any overlapping period.

Changes Made by Phone

If you request a subscription change during a phone call with AdEx staff — including a tier upgrade, addition of a service, or a downgrade — the same time-stamped authorization record is created at the moment you confirm the change verbally. Your verbal confirmation during the call constitutes your authorization, and the recorded timestamp serves as proof of that authorization.

Reliance on Third-Party Platforms

AdEx's services depend on, integrate with, and transmit data through a variety of third-party platforms and service providers. These may include, without limitation: customer relationship management (CRM) and marketing automation platforms; payment processing and billing platforms; email and SMS communication providers; calendar and scheduling platforms; analytics, tracking, and advertising attribution platforms (including advertising platform pixels and conversion APIs); video hosting and streaming platforms; form-building and customer feedback tools; Google products including Google Business Profile, Google Ads, and Google Analytics; social media and advertising platforms including Meta (Facebook/Instagram); cloud infrastructure and data storage providers; and any other platform, tool, or service provider that AdEx may engage now or in the future.

You acknowledge and agree that: (a) these third-party platforms operate under their own terms of service, privacy policies, acceptable-use policies, and developer guidelines, which AdEx does not control; (b) any data you or your customers provide through AdEx services may be transmitted to, stored by, and processed by these platforms; (c) AdEx may add, remove, or change third-party platforms at any time without prior notice; and (d) AdEx is not responsible for the acts, omissions, outages, data handling, policy enforcement, or changes in terms of any third-party platform, including any suspension, restriction, deactivation, or data loss caused by such platforms.

You agree to comply with the applicable terms of service and acceptable-use policies of any third-party platform your use of AdEx services involves. You are solely responsible for maintaining the accuracy, compliance, and good standing of your own accounts and profiles on any third-party platform (including your Google Business Profile), and AdEx is not liable for consequences arising from your account's standing on those platforms.