The Junk-Lead Shield
If a lead turns out to be spam, a wrong number, or a solicitation, we identify it, flag it, and dispute the charge with Google. You never pay for a junk call.
What happens when this isn't handled.
Google Local Services Ads charge you per lead. But not every lead is real. Spam calls, solicitors, and wrong numbers all count as billable leads. Most businesses don't know they can dispute these — and even fewer have the time to do it.
The old way vs. the AdEx way.
How the platform handles it for you.
The Junk-Lead Shield runs automatically. Every incoming lead is evaluated against our junk criteria. We follow Google's newest protocols and mark spam properly, dispute properly, and the majority get credited by Google's automated system. You only pay for leads that are actually leads.
The process, step by step.
Automatic Lead Evaluation
Every incoming lead is scored against junk criteria: spam patterns, solicitation signatures, wrong numbers.
Proper Spam Marking
We follow Google's newest protocols to mark junk leads as spam correctly, ensuring the best chance of credit.
Google Dispute Filing
We file disputes directly with Google on your behalf, with the correct documentation and within the dispute window.
Credit Recovery
Approved disputes result in credits back to your Google Ads account, reducing your effective cost per real lead.
The impact on your business.
Pay Only For Real Leads
Your lead costs reflect actual customers, not spam calls and solicitors inflating your bill.
No Administrative Burden
You don't have to learn Google's dispute process, track deadlines, or file paperwork. We handle it end-to-end.
Lower Effective CPL
Credits from disputed leads directly reduce your cost per qualified lead over time.
Questions, answered.
Each aspect of the Local Flywheel makes the others stronger. You're on aspect 3 of 9.
The Wasted-Click Purge
Search terms draining your budget, killed every week
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